تدوین الگوی پیاده‌سازی راهبردهای اداره کلّ ورزش و جوانان استان گلستان در حوزه ورزش سالمندان با روش کارت امتیازی متوازن

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد مدیریّت ورزشی، دانشکده‌ی علوم ورزشی، دانشگاه مازندران، بابلسر، ایران.

2 استاد، گروه مدیریّت ورزشی، دانشکده‌ی علوم ورزشی، دانشگاه مازندران، بابلسر، ایران.

3 استادیار، گروه مدیریّت ورزشی، دانشکده‌ی علوم ورزشی، دانشگاه مازندران، بابلسر، ایران.

10.52547/jpap.2022.223128.1092

چکیده

هدف: هدف تحقیق، تدوین الگوی پیاده­‌سازی راهبردهای اداره کل ورزش و جوانان استان گلستان در حوزه­‌ی ورزش سالمندان با روش کارت امتیازی متوازن می­‌باشد.
طراحی/ روش‌شناسی/ رویکرد: پژوهش کاربردی و به شیوه­‌ی توصیفی است و نوع داده‌­ها آمیخته می­‌باشد. الگوی مفهومی تحقیق بر اساس مدل کارت امتیازی کاپلان و نورتن می­‌باشد. جامعه­‌ی آماری در بخش کمّی مدیران اداره کل، مسئولین هیأت ورزش­‌های همگانی و اساتید دانشگاه بالغ بر 44 نفر بودند و نمونه­‌گیری به روش تمام­‌شمار انجام گرفت. در بخش کمّی از پرسشنامه‌­ی محقّق‌­ساخته استفاده شد که روایی آن مورد تأیید ده نفر از اساتید قرار گرفت. داده‌­ها به نرم­افزار SPSS وارد و از آزمون­‌های کولموگروف-اسمیرنف و کای‌­اسکوئر استفاده شد. در بخش کیفی نیز از جلسات شورای راهبردی استفاده گردید.
یافته‌­های پژوهش:  یافته‌­ها نشان داد که اداره کل ورزش و جوانان استان گلستان در حوزه­‌ی ورزش سالمندان دارای 4 منظر مالی، مشتری، فرآیندهای داخلی و رشد و یادگیری می­‌باشد. بر این اساس 28 هدف راهبردی، 82 سنجه، 82 هدف کمّی و 106 اقدام و ابتکار تهیه و نقشه راهبردی و الگوی اجرایی آن طراحی شد.
محدودیت­‌ها و پیامدها: محقّقین برای تعیین اهداف کمّی، نیازمند اطلاعات دقیق از وضع موجود اداره کل و هیأت ورزش‌­های همگانی بودند اما در برخی موارد به دلیل جدید بودن سنجه، اطّلاعات درستی وجود نداشت.
پیامدهای عملی: الگوی طراحی شده مسیر دستیابی به چشم­‌انداز را تسهیل خواهد نموده و توانایی اجرای راهبردها در ورزش سالمندان را دارد.
ابتکار یا ارزش مقاله: ارزش پژوهش در ارائه­‌ی راهکار مدیریتی برای پیاده­‌سازی راهبردهای توسعه ورزش سالمندان می­‌باشد که منجر به تأمین سلامت آنان می‌­گردد.
نوع مقاله: مقاله پژوهشی

کلیدواژه‌ها


عنوان مقاله [English]

Developing a Model for Implementing the Strategies of General Administration of Sports and Youth in Golestan Province for Elderly Sport with Balanced Scorecard Method

نویسندگان [English]

  • mojtaba malek 1
  • Seyed Mohammad Hossein Razavi 2
  • saeid tabesh 3
1 M.A, Faculty of Sport Sciences, University of Mazandaran, Babolsar, Iran.
2 Faculty of Sport Sciences, University of Mazandaran, Babolsar, Iran.
3 Faculty of Sport Sciences, University of Mazandaran, Babolsar, Iran.
چکیده [English]

Purpose:  The aim of the research is to develop a model for implementing the strategies of the General Administration of Sports and Youth of Golestan Province in the field of sports for the elderlies with a balanced scorecard method.
Design/ methodology/ approach:   Research is applied and descriptive and the data type is mixed. The conceptual model of the research is based on the Kaplan and Norton scorecard model. Statistical population in the quantitative section: The managers of the head department, the officials of the public sports board and university professors, which is over 44 people, and sampling was done by whole number method. In the quantitative part, a researcher-made questionnaire was used, the validity of which was approved by ten professors. Data were entered into SPSS software and Kolmogorov-Smirnov and Chi-square tests were used. In the qualitative part, the meetings of the Strategic Council were used.
Research Findings:  Findings showed that the General Department of Sports and Youth of Golestan Province in the field of sports for the elderlies has four perspectives: financial, customer, internal processes and growth and learning. Based on this, 28 strategic goals, 82 measures, 82 quantitative goals and 106 actions and initiatives were prepared and the strategic plan and its implementation model were designed.
Limitations & Consequences:  To set quantitative targets, researchers needed accurate information about the current state of the General Administration and the Board of Public Sports, but in some cases, due to the novelty of the measures, the correct information was not available.
Practical Consequences:  The designed model will facilitate achieving the vision and the ability to implement strategies in senior sports.
Innovation or value of the Article:  The value of the research is in providing a management solution for the implementation of sports development strategies for the elderlies that leads to their health.
Paper Type: Research Article

کلیدواژه‌ها [English]

  • Strategy
  • Golestan Province
  • Sport
  • Elderly
  • Balanced Scorecard
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