تغییرات سبک رهبری در سازمان‎ها با ظهور رسانه‎های اجتماعی

نوع مقاله : پژوهشی (با رویکردهای کیفی)

نویسندگان

1 رفتار سازمانی،گروه مدیریت بازرگانی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان

2 دانشجوی دکترا، مدیریت رفتاری، گروه مدیریت بازرگانی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان

10.29252/jpap.2021.100642

چکیده

هدف: به دلیل گسترش رسانه‎های اجتماعی در کشور ضروری است که رهبران سازمان به‌عنوان اصلی‎ترین عوامل شکل دهنده فرهنگ سازمانی، مهارت لازم برای استفاده از این بستر ارتباطی نوین را بدست آورند. هدف محقق در این پژوهش بررسی تغییرات سبک رهبری در سازمان‎ها با ظهور رسانه‎های اجتماعی است.
روش شناسی: روش اجرای این تحقیق با استفاده از نظریه داده‌بنیاد است. در این تحقیق جامعه آماری شرکت‌­ها و آژانس‌های تبلیغاتی هستند. نمونه‌­های آماری به شیوه قضاوتی و گلوله برفی از گروه­‌های نخبگان شاغل در آژانس‌های تبلیغاتی انتخاب گردید. در این تحقیق مصاحبه با 12 نفر به اشباع و کفایت نظری رسیده است.
یافته‌های پژوهش: نتایج نشان داد که تفکر راهبردی، ویژگی‎های شخصیتی رهبر و برند رهبری سازمان به‎عنوان مبانی تغییرات سبک رهبری و شاخص‎های ادراکی، ارتباطی و انگیزشی به‎عنوان مؤلفه‎های آن شناسایی شده‎اند. هم‎چنین ساختار سازمانی، عوامل اقتصادی، عوامل فرهنگی و سرمایه انسانی سازمان عوامل محیطی مؤثر بر این تغییرات هستند.
محدودیت‌ها و پیامدها: فقدان پژوهش‎های مشابه و نبود شاخص‎های عینی برای مقایسه در داخل کشور مهم‎ترین محدودیت‎ها بودند.
پیامدهای عملی: مطالعه انجام شده در صنعت تبلیغات صورت گرفته است که همین امر تعمیم‎پذیری آن به سایر حوزه‎ها را تا حدی با چالش مواجه می‎کند.  
ارزش مقاله: مقاله به درک بهتر تغییرات در رهبری سازمانی با استفاده از بسترهای ارتباطی نوین رسانه‎های اجتماعی، می‎افزاید.

کلیدواژه‌ها


عنوان مقاله [English]

Leadership Style Changes In Organizations Due To Advent Of Social Media

نویسندگان [English]

  • Abbas Ali Rastgar 1
  • Hossein Damghanian 1
  • Amir Mousavi 2
1 Organizational Behavior, Business management,Faculty of Economics,Management & Administartive Sciences,Semnan University
2 PhD Candidate ,Behavioral Management, Business management,Faculty of Economics,Management & Administartive Sciences,Semnan University
چکیده [English]

Purpose: Due to the development of social media in the country, it is essential that organizational leaders, the main factors shaping the organizational culture, acquire the necessary skills to use this new communicational platform. The aim of the researcher in this study is to examine changes in leadership style in organizations due to advent of social media.
Design/ methodology/ approach: The research method is Grounded Theory. The statistical population of this research is advertising agencies. Statistical samples were selected by judging method and snowball from elite groups working in advertising agencies. In this research, interviews with 12 people have reached saturation and theoretical adequacy.
Research Findings:  The results showed that strategic thinking, personality traits of the leader and the leadership brand of the organization have been identified as the basis for changes in leadership style and perceptual, communicative and motivational indicators have been identified as its components. Also, organizational structure, economic factors, cultural factors and human capital of the organization are environmental factors affecting these changes.
Limitations & Consequences: Lack of similar research and lack of objective indicators to comparison in the country were also the most important limitations.
Practical Consequences:  The study was conducted in the advertising industry, which challenges its generalizability to other areas to some extent.
Innovation or value of the Article: Article improves for better understanding of changes in organizational leadership style by using modern communication platforms (social media).
Paper Type:  Research Paper

کلیدواژه‌ها [English]

  • Leadership style
  • Social media
  • Communication
  • Organizational culture
  • Strategic thinking
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