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Keywords = Brand Essence

Number of Articles: 1

Developing a model for the Internal Brand Activation in service organizations from the perspective of Brand-based Human Resource Management (Case study of Bank Mellat)

Volume 13, Issue 1, 2022, Pages 137-159

10.52547/jpap.2021.220866.1047

shahram jamali, Ali Hamidizadeh, Masoud Keimasi, hamid reza yazdani

Public Administration Perspective