The Impact of Environmental Dynamics and Entrepreneurial Knowledge on Recognition of Opportunities with the Mediating Role of Entrepreneurial Self-Efficacy

Document Type : Research Article (with quantitative approaches)


Department of Business Management, Payame Noor University, Tehran, Iran


Purpose: Entrepreneurial opportunities are known as turning points in the blue oceans of business that due to lack of entrepreneurial knowledge and inability of entrepreneurial self-efficacy quickly turn into the Red Ocean. With the mediating role of entrepreneurial self-efficacy in the Entrepreneur Counseling and Information Center in Kerman during 15 months (2016-2017).
Design / Methodology / Approach: The research method was descriptive-correlation in terms of applied purpose in terms of data collection method and quantitative in terms of data type. The statistical population included 420 people who referred to the Entrepreneur Counseling and Information Center in Kerman. Using Morgan table and simple random sampling method, 201 people were selected as the sample size, all of whom are owners or CEOs. They were small businesses. Standard questionnaires were used to collect data. After collecting the questionnaires, data were described through means, standard deviation, percentage, frequency and table using SPSS software and statistical inference of data was done through structural equation modeling using LISREL software. The technical characteristics of the questionnaire including reliability, convergent validity and divergent validity were evaluated.
Research findings: The research findings were examined in descriptive statistics and inferential statistics. Path coefficients and software significance coefficients were used to test the research hypotheses.
Limitations & Consequences: The results showed that the degree of fit of the proposed model was appropriate according to the components of the research; Also, entrepreneurial knowledge and environmental dynamics had an effect on identifying entrepreneurial opportunities with the mediating role of entrepreneurial self-efficacy.
Practical implications: Operational results indicate that environmental opportunities are extracted from the dynamics of turmoil and environmental knowledge, so entrepreneurs should increase their ability to recognize environmental opportunities by promoting entrepreneurial knowledge and being in dynamic and diverse environments, creating the conditions for creativity and self-efficacy. To be.
Innovation or value of the article: Due to the research vacuum that exists in relation to the concept of environmental characteristics and perceived information of entrepreneurial concepts by discovering and identifying entrepreneurial opportunities, an effective model has been tried to communicate the relationship between these variables.

Paper Type: Research Paper


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