Designing a human resources productivity model in Iran (Insurance Company)

Document Type : Research Article (with qualitative approaches)


1 PhD Student, Governmental Management, Faculty of Management and Accounting, Islamic Azad University, South Tehran Branch, Tehran, Iran

2 Department of Governmental Management, Faculty of Management and Accounting, Islamic Azad University, South Tehran Branch, Tehran, Iran


Objective: The purpose of this study is to design a human resource productivity model in Iran Insurance Company.
Design/ Methodology/ Approach: The data of this research were collected through a questionnaire and using the opinions of experts in Iran Insurance Company. In order to identify and investigate the relationship between the factors affecting the productivity of human resources and their leveling and modeling, the integrated approach DEMATEL-ISM was used.
Research Findings: The results showed that the organizational culture factor has the highest priority among the factors and the factor of facilities and equipment updated in the workplace is the most effective factor in organizational productivity. Also, the structural-interpretive model of the research indicates that the factors affecting the productivity of human resources in Iran Insurance Company have four levels. In the first level, the model addresses the factors of on-the-job training, having the necessary expertise and skills, adhering to work ethic and conscience, mental and physical health of employees, positive attitude towards organization and work, organizational commitment, organizational culture, salaries and benefits, constructive communication Managers are with employees, ability to work in a team, appropriate facilities and equipment and updating in the workplace, feeling safe and comfortable in the workplace, in the second and third levels are the factors of job security and job satisfaction, respectively, and finally in The fourth level is the factor of adaptation and appropriateness of the job to the employee, which acts as the cornerstone of the model.
Limitations & Consequences: Because the present study was conducted at a specific time, its results could not be generalized to all times. However, the productivity of human resources of Iran Insurance Company should start from the lowest level of the research model to provide the basis for the efficiency of other factors at higher levels.
Practical Consequences: The present study, in addition to identifying, leveling and determining causal relationships between factors; Has provided a way to improve the productivity of human resources in Iran Insurance Company in the form of a structural-interpretive model.
Innovation or value of the Article: The present study tried to combine the advantages of these two techniques by using the integrated approach of DEMATEL-ISM, while eliminating the existing shortcomings in these two techniques and present a new model in the field of human resource productivity.


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